Competitive advantage comes from keeping customers and one way to keep customers is to give them the ultimate information and control straight to your business. With that kind of control and visibility why would they go anywhere else? Through a portal you provide each specific customer or contact group a dedicated web-site just for them – special pricing, special features, special offers and make them feel special. Linked with the rest of your business elements the portal lets you get to know your customers better and provide what they need plus what you might promote to targeted groups and so be more successful.
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